Cars cost a lot of money. That is why you only buy them once in awhile. It is a major COMMITMENT, like most spouses and larger-sized pets.
Hot Wheels and Matchbox type cars cost way less than real cars and require very little maintenance. Still, if you are a kid that does not have a lot of money, picking one out is a major decision. 99 cents does not grow on trees. (Imagine if it did, and also fell on people's heads regularly.)
Unlike what happens with real cars, nobody in the toy store will ever personally help you pick out a Hot Wheel or Matchbox car. Try asking "May I see it?" like when you're shopping for jewelry. They won't let you! The Toys R Us employee will just stand right next to you as you stare at it through the plastic. They will not let you test-roll it down the aisle. You are not allowed to taste it. You are not allowed to lick it. How are you supposed to know what you're GETTING?
There are also these "model" cars that are a major upgrade from Hot Wheels but still non-functional. They're still fake, just bigger and much more expensive. I never had a pretend car like that, but I would see them in other people's homes and have to constantly be reminded that they were "not toys." No rolling it around on the carpet, it's too big and important. No putting it in the microwave or throwing it in the pool.
Sometimes pretty ladies are hired to stand next to very nice new cars. Or else they sprawl across the hood or do a joke oral thing with the muffler. Anything to attract a consumer. There should be a collection of plastic car bimbo "minis" that you could put on or next to your Hot Wheels to help glamorize them. What would be a good price for that, though? The CAR is a dollar. How much is the girl? Imagine a gumball-type machine that's FULL of them. Then you don't like the one you get, so you put another quarter in and try again. Throw the first one out, she had too many opinions anyway.
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