Saturday, September 15, 2012

Papa John's getting AGGRESSIVE!


Papa John's is now the OFFICIAL pizza chain of the NFL.  They really seem to have Domino's on the ropes, to the point where most Domino's ads are now mainly just apologies for past misdeeds.  "We are very sorry there was no cheese in the cheesy bread."

Pizza Hut seems shaken as well.  I never really think of Pizza Hut as a take-out or delivery place, it will always be the place with the strange roof and the red plastic cups with too much ice to me.  The pizza comes out and it's too hot for anyone to eat or touch, a server has to dish it out for you.  That seemed dangerous.  Were they ever SUED?  McDonalds can't even sell coffee without a lawsuit.

The big 3 chains always step things up when football season starts.  It is the #1 food for watching football in the home.  Men love it, more than breasts and almost as much as alcohol.  In spite of the huge market, the other major pizza brands always keep their distance.  They know they cannot compete, it is hopeless.  So they found different target demographics instead.

Cici's: People who want ALL THEY CAN EAT.

Sbarro's: People who are either actively in the mall or the wait is just too long at Olive Garden.

Little Caesar's: People who can no longer fit through the door at Cici's.


Why do people want cheesy bread with their pizza?  a pizza already has both of those things.  That is a strange option for a side dish, like a bucket of KFC that comes with McNuggets.

and what's with putting all the food in one big box?  Do people WANT that?  Maybe that's the answer to DEFEATING Papa John's.  a bigger box with even MORE stuff.  Domino's should offer "TWO PIZZAS, BREAD, 10 WINGS, 4 OVEN BAKED SAMMIES, MORE BREAD, 8 CINNAMON TWISTS, A CHOCOLATE CAKE, PASTA, AND A FREE SAMPLE OF OUR NEW CHEESY BREAD PIZZA ALL FOR JUST $99.99!"  It's all brought hot and fresh right to your door in a box the size of a very large museum painting.

Sbarro would see this and finally emerge from the shadows with their new "16-FOOT WEDDING BUFFET IN A BOX!"  It includes a king-sized trough of stuffed shells, its own carving station, and the full spectrum of salad dressings.






Click HERE.

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